Towards profitable long-termism.

In an increasingly transparent and competitive world, companies can stand out by openly doing the right thing. Purpose-driven organizations aim to make money while impacting their stakeholders positively, both in the short- as in the long term. The successful design and implementation of such a purpose+profit strategy leads to greater shareholder returns, more productive employees, higher levels of brand engagement, and better management of the downsides of doing business. Request a conversation about the business case here, or download the short version here.

We can support you through the following projects:

  • Design purpose KPIs that clarify the impact of your organization (request example)
  • Design a purpose-driven strategy for your organization (request case)
  • Design/deliver management off sites to work through strategic dilemmas (request case)
  • Develop/deliver purpose-driven talent development programmes (request case)
  • Develop/deliver purpose-driven management development programmes (request case)

The general philosophy behind our purpose-driven projects is explained in detail in our book Purpose+Profit (2017). We can provide client referrals for all types of projects if desired.

For more information or project requests, reach out to us at

“Rens is the consummate business consulting professional with expertise in and passion for the work that he does. Excellent facilitator and strategist.”

— Evelyn Doyle, Patagonia Europe

“Rens (founder P+) has systematically and effectively implemented the best of positive psychology in a number of settings, from elite sports to corporate teams. My hope is that many more will benefit from his important work in the future.”

— Tal Ben-Shahar, Harvard

“A workshop like this should be in any university curriculum, especially in a demanding environment like Oxford.”

— Matthijs Vakar, President of the Clarendon Scholars' Council, Oxford