In a world where organisations face disruption from all angles, we believe top tier firms will embrace short term profit and innovation at the same time.

We believe that organisations today need to balance exploiting their current business models to meet investor expectations, while continuously exploring for new opportunities in order to stay relevant in the future. Organisations need to learn to be ambidextrous, and C-level leaders need to be ready to manage tensions between old and new. This trend will reflect on organisational models, target setting, M&A decisions, leadership and A-talent allocation, but generally starts with board alignment.

Organizations that get the profit+innovation combination right will improve their chances for survival in the long run, while engaging their employees today and becoming a hotspot for A-talent.

Purpose+ provides the following services to build a Profit+Innovation platform:

  • Off-sites that align topteams around the direction for the organisation
  • Profit+Innovation strategy design
  • Consultancy support with the design implementation

All our programmes are designed on an individual basis. For inquiries contact us via


“Rens (founder P+) has systematically and effectively implemented the best of positive psychology in a number of settings, from elite sports to corporate teams. My hope is that many more will benefit from his important work in the future.”

— Tal Ben-Shahar, Harvard

“A workshop like this should be in any university curriculum, especially in a demanding environment like Oxford.”

— Matthijs Vakar, President of the Clarendon Scholars' Council, Oxford

“Rens is the consummate business consulting professional with expertise in and passion for the work that he does. Excellent facilitator and strategist.”

— Evelyn Doyle, Patagonia Europe